In part one
In part one we will outline how to choose the keyword phrases most likely to produce a high ROI for your search engine positioning efforts. Over this ten part series we will go through ten essential elements and steps to optimizing a site. Some steps take a few hours, some may take months depending on the competition, but in the end and if done correctly you will have a well optimized site that will place well and hold it’s positioning.
Of course all website’s fluctuate up and down however well optimized sites will spend more time on the upper end of the rankings than poorly optimized or spammy sites which may see high rankings but which will lose those rankings over time.
The Ten Steps We Will Go Through Are:
Keyword Selection
Content
Site Structure
Optimization
Internal Linking
Human Testing
Submissions
Link Building
Monitoring
The Extras
Step One – Keyword Selection
Arguably, keyword selection is the single most important stage in the entire optimization process.
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